How to Say No. Everyone has to say no to their customers sometimes. It is part of owning a business but before you automatically say no to a request learn how to say it in a way that the customers still wins.

We are a society built on the word no. No littering, no passing, no speeding, no talking, no cell phones. No shoes, no shirt, no service.

From the time we are all children we are overwhelmed with the things we should not and cannot do. Do not talk with your mouth full, do not chew with your mouth open. Even Nancy Reagan made "just say no" a national catchphrase.

Every time you turn around someone is telling you what not to do. And quite frankly, no one likes to hear the word no, especially a customer in your business. No is a red light. It stops the fun.

So how do you make the red light… green? Sometimes it is impossible, right? Sometimes you just are unable to give a customer what they want. Does that mean you are destined to disappoint all of your guests every time you cannot give them what they want? Not if you do it right and learn the concept of The Positive No.

Have you been caught off guard? Had to tell a customer no and they "FREAKED OUT"? Use the resources below to learn the advanced skills for keeping customers loyal by giving them The Positive No. Got questions? Zip on over to the Discussion Forum and post them today!