Customer feedback is a critical element to finding success and growing your client base. This training kit addresses how customer feedback impacts your business and how to provide ways for your customers to share their thoughts.

Unfortunately, the old adage still holds true. Most people who do not have anything nice to say will follow their mother's advice and not say anything at all. The problem is, if those people have just had a bad experience in your business, they probably will not be back either. So the challenge of the business owner is to get feedback even when the customer may not feel comfortable offering it, and keep customer loyalty in the process.

There are many ways to get this feedback, all with their own advantages and disadvantages. Each give you a different view into your customer's experience, and each may or may not be right for your business. What works for a restaurant might not work for a book store, and so on. Picking the right feedback option for you can be just as important as the end result.

Dive in and start using the training tools below. Please be sure to post your questions or comments in the Discussion Forum!