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home | Phillip Van Hooser
Phillip Van Hooser
Phillip Van Hooser
MBA, CSP, CPAE

Phillip Van Hooser is President and Founder of Van Hooser Associates.

Van Hooser's company offers customized keynote presentations, training courses and personalized coaching sessions to transform managers into leaders and service providers into service professionals.

His best-selling book, Willie's Way: 6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty, has been embraced by companies all across the U.S. and beyond to help their people build loyal customer relationships and develop a renewed spirit for service.

His six secrets for wooing customers have been used by hospitality industry leaders including Amelia Island Plantation, The Ritz Carlton-Naples, KemperSports, the Resorts Committee of the American Hotel and Lodging Association and the Club Managers Association of America. His strategies resonate with service providers so much that he was the highest ranked speaker at the World Conference on Club Management four years in a row.

Phil's 700 plus clients and their unique organizational circumstances have afforded him a diverse array of customer service case studies from which to learn and test his strategies. Phil has been a featured contributor to Sales and Service Excellence magazine and Investor's Business Daily, and he shares many of his service strategies in his newsletter and podcast, Transformational Leadership and Service.

Phil works with organizations of all sizes and industries. When his strategies are implemented, organizations grow and profit, individuals find value and satisfaction in their work and customers return again and again.


BOOK: Phillip Van Hooser - Willie's Way

To contact Phil directly,



Phillip's Most Popular

ARTICLE: The Game of Service is the Game of Business
By: Phillip Van Hooser
ARTICLE: The Game of Service is the Game of Business Sustainable businesses have been and always will be built on the foundation of repeat business. Van Hooser talks about the rules of the game and both parties must win the first time and every time thereafter. . . . keep reading
Bootcamp 2008 - Video
with Phillip Van Hooser
. . . keep reading
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 Wendy Gillett
 Arnold Sanow
 Lisa Ford
 Phillip Van Hooser
 Shep Hyken
 Mimi Donaldson
 T. Scott Gross
 Mark Mayberry
 Alan Stafford
 Jim Cathcart
 Joe Calloway
 Michael J. Colitti
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